---
id: MAXCONNECT-PERSONA-002
title: Multiple buyers and blockers exist
type: PERSONA
state: red
area: B-people
purpose: notebooklm-tier2
priority: S
work_kind: H
provenance: research
confidence: medium
triangulated: false
engagement: maxconnect
sources:
- uri: file://notebooklm/answers/20260611T200650Z-01-product-workings.md
role: supporting
- uri: file://notebooklm/answers/20260611T200650Z-02-architecture-integrations.md
role: supporting
- uri: file://notebooklm/answers/20260611T200650Z-03-migration-risks.md
role: supporting
- uri: file://notebooklm/answers/20260611T200650Z-04-licensing-economics-buyers.md
role: supporting
- uri: file://notebooklm/answers/20260611T200650Z-05-ecosystem-community-language.md
role: supporting
- uri: file://notebooklm/answers/20260611T200650Z-06-maxconnect-opportunity.md
role: supporting
- uri: file://notebooklm/answers/20260611T200650Z-07-community-opportunity.md
role: supporting
- uri: file://corpus/H-synthesis/tier2-notebooklm-synthesis-20260611.md
role: supporting
relates_to: []
feeds_atoms: []
open_questions:
- Which role in Rich's reachable market feels the migration pain first?
- Who controls budget for smaller Maximo customers: maintenance/reliability, IT, finance, or operations?
needs_validation:
- Validate stakeholder map with Rich/customer interviews.
resolution_log: []
module:
---
The corpus indicates that MAS migration affects economic buyers, technical decision-makers, administrators, reliability/maintenance leaders, technicians, integration owners, and external partners.
This creates a multi-stakeholder sale: budget owners care about cost/risk, IT owners care about OpenShift/security/integrations, operations care about work continuity, and users care about usability/training.