---
id: MAXCONNECT-PERSONA-003
title: Economic buyers care about ROI asset life and transformation
type: PERSONA
state: red
area: B-people
purpose: notebooklm-tier2-decomposition
priority: A
work_kind: A
provenance: research
confidence: medium
triangulated: false
engagement: maxconnect
sources:
- uri: file://notebooklm/answers/20260611T200650Z-04-licensing-economics-buyers.md
role: supporting
relates_to: []
feeds_atoms: []
open_questions:
- For smaller Maximo users, is the buyer CFO, operations leader, IT leader, maintenance director, or owner/operator?
needs_validation:
- Validate buyer map with Rich/customer interviews.
resolution_log:
- 2026-06-12: Decomposed from broad NotebookLM synthesis into pack-grade atom for Max Connect Discovery.
module:
---
Likely economic buyers include C-level executives and enterprise leaders focused on ROI, asset lifecycle extension, loss minimization, and digital transformation in asset-intensive sectors.