---
id: MAXCONNECT-PERSONA-007
title: Target client profiles split by asset sector
type: PERSONA
state: red
area: B-people
purpose: persona-discovery
priority: S
work_kind: A
provenance: synthesis
confidence: medium
triangulated: false
engagement: maxconnect
sources:
- uri: file://notebooklm/answers/20260612T-client-profiles-dd.md
role: supporting
- uri: file://outputs/target-client-profiles-dd.md
role: supporting
relates_to:
- MAXCONNECT-PERSONA-006
- MAXCONNECT-OPP-004
- MAXCONNECT-OPP-009
feeds_atoms: []
open_questions:
- Which specific businesses in each target profile are known Maximo users?
- Which profiles are reachable through Rich Barber or Andrew Carrie relationships?
- Which profile has the strongest budget, urgency, and willingness to buy Max Connect help?
needs_validation:
- Validate the profile taxonomy and account reachability with Rich Barber and Andrew Carrie.
- Run public due diligence on named businesses before treating any account list as pack-grade.
resolution_log: []
module:
---
NotebookLM analysis of the Target Client Profiles: EAM and IBM Maximo Consultancy Opportunities source suggests four initial target-client profile groups for Max Connect:
1. Utilities & Energy — grid operators, water/sewerage, gas distribution, renewables/offshore energy.
2. Transport & Infrastructure — rail, rolling stock, airports, maritime/ferry operators.
3. Defence, Government & Facilities Management — defence contractors, FM providers, critical public/research agencies.
4. Oil, Gas, Manufacturing & Life Sciences — energy production, heavy manufacturing, nuclear/automotive, pharma/CRO environments.
The opportunity-pack implication is that Max Connect should analyse these as concrete target-client profiles, not just as generic EAM market verticals. Each profile needs operational pains, MAS transition relevance, buying triggers, DD checklist, Rich/Andrew blanks, and confidence state.
Initial confidence is red because the taxonomy is source-supported, but specific named-account reachability, buying process, budget, and relationship access still require Rich Barber / Andrew Carrie interviews plus public due diligence.
Open questions
- Which businesses in each profile currently run Maximo or are migrating to MAS?
- Which are smaller or under-served enough to match Max Connect's intended wedge?
- Which have public signals of regulatory pressure, capex, incidents, tender renewal, or MAS migration activity?
- Which are reachable through Rich Barber or Andrew Carrie?