Persona definitions are discovery work
Each persona should have a named composite, role, estate shape, pain type, cost of miss, quote, what they buy, how to reach them and evidence state. Max Connect keeps these as strawmen until Rich, Andrew and named accounts validate them.
Buyer 01 · STRAWMANMegan, the asset transformation sponsor
Role: COO, Asset Director, Transformation Director or CFO in an asset-heavy estate.
Pain: MAS uncertainty turns into downtime, capex risk and delayed transformation value.
Buys: MAS Routefinder / readiness assessment if it helps price risk and sequence work.
Reach: Rich/Andrew relationship map, asset-sector events, partner-account routes.
Buyer 02 · STRAWMANRaj, the CIO / platform owner
Role: CIO, IT Director, Enterprise Architect or Maximo platform owner.
Pain: OpenShift, integrations, security, data and cutover risks land on his team.
Buys: platform-route review, integration risk map, AppPoints/licensing clarification.
Reach: IBM/SI ecosystems, technical forums, account intros, MAS migration content.
Buyer 03 · STRAWMANClaire, the maintenance / reliability director
Role: Maintenance, Reliability, Engineering or Operations leader.
Pain: mobile workflow disruption, dirty data, reporting gaps and user resistance.
Buys: operational readiness map, training/adoption plan, mobile/data clean-up route.
Reach: user groups, industry events, operational communities and warm account intros.
Buyer 04 · STRAWMANTom, the FM / service-provider operator
Role: FM provider, service-provider account leader or outsourced asset-operations owner.
Pain: multi-client SLAs, service-provider licensing, procurement and audit risk.
Buys: service-provider MAS route review, licensing model, client-estate risk map.
Reach: FM contract routes, partner referrals, sector events and named account proof.
